Your PageKiwi report, explained

Reading a report

Each row is one problem. Problem is what kind it is (all explained below), with how soon to fix it underneath: Fix first means it stops visitors or sends them the wrong way, so do these before anything else; When you can means it works but is slow, confusing or worth a look. The report lists the Fix first problems at the top. Where is the link, picture or words it's about, and where on the page: the menu, the footer, or the page itself. What to tell your web person is the fix, in words you can copy into an email.

The report's address works for 90 days, so you can send it to whoever fixes your site and they'll see exactly what you see. When they've fixed things, check again.

"Nothing to fix" means we didn't find anything in what we checked: one page, up to 10 of its links and 10 of its pictures, and for facts up to 10 pages. It doesn't promise the whole site is perfect.

A Full Check report also lists anything Site health flagged, with the same two labels.

Links

Problem	What it means	How soon
Dead link	The link goes to a page or website that isn't there. Visitors who click it hit an error page and often leave.	Fix first
Lands on "not found"	The link seems to work, but the page it opens says "not found". Most link checkers miss these.	Fix first
Goes nowhere	The link should jump to a part of the same page (like "Hours" further down), but that part isn't there, so nothing happens.	When you can
Long way around	The link goes through one or more redirects (stops on the way) before it arrives. It works, but it's slower, and it breaks if any stop goes away.	When you can
Moved	The page moved and the old address forwards visitors on. It works today; if the forwarding is ever removed, the link dies.	When you can
Not secure	A link or picture uses plain http:// instead of https://. Browsers may block the picture or show "Not secure".	When you can
Private address	The link points to the developer's own computer or a private network (like localhost), left over from building the site. It can't work for anyone else.	Fix first
Email link broken	Clicking the email address won't work: the address is misspelled, or the domain after the @ can't receive email.	Fix first
Phone link broken	Tapping the number on a phone won't ring, usually because of a letter in it (an O instead of a zero) or a missing digit.	Fix first
No answer	The other website didn't answer in time. It may be slow or down for now: check the link yourself, and again in a day.	When you can
Site error	The other website answered with an error of its own. Nothing you can fix on your side, but worth telling them, or linking somewhere else.	When you can

Pictures

Problem	What it means	How soon
Missing picture	The picture doesn't load, so visitors see a blank space or a broken-picture icon.	Fix first
Doesn't match	The photo contradicts its words, like a "navy hoodie" that's pink. Claude, Anthropic's AI, spots these, and it can be wrong, so look for yourself.	Fix first
Heavy photo	The picture file is far bigger than the page shows it, so the page loads slowly, especially on phones. The report has a smaller copy ready.	When you can
No description	The picture has no alt text: the words a screen reader reads out for blind visitors, and what shows if the picture fails.	When you can
Unhelpful description	The alt text is a file name, like "IMG_4032.JPG", which tells a blind visitor nothing.	When you can
Placeholder	A "coming soon" or blank picture that was never replaced, or the same picture used for several different things.	When you can

Facts

Problem	What it means	How soon
Different phone numbers	Pages give different numbers. If one is old, customers call a number that doesn't answer.	When you can
Different email addresses	Pages give different emails. One may go to a mailbox nobody reads.	When you can
Different ZIP codes	Pages give different ZIP codes. A wrong one sends mail, deliveries and GPS to the wrong place.	Fix first

Accessibility

Problem	What it means	How soon
Form box without a label	A box to type in has no label, so a screen reader can't say what goes in it. Gray hint text inside the box isn't enough.	Fix first
Link with no words	Often an icon. A screen reader just says "link".	Fix first
Button with no words	Often an icon. A screen reader just says "button".	Fix first
Zoom turned off	People can't pinch to zoom on a phone, which many people need to read.	Fix first
Link that doesn't say where it goes	"Click here" or "Read more". Screen reader users often hear just the list of links, so these tell them nothing.	When you can
No main heading	The page has no main title (a heading level 1), so screen reader users can't jump to the content.	When you can
Headings skip a level	Headings jump, say from level 2 to level 4. Screen reader users find their way by headings, and a gap looks like something's missing.	When you can
Table without headers	A screen reader reads the cells without saying which column they're in.	When you can
No page language	Screen readers may read the page in the wrong accent.	When you can
No page title	The browser tab and screen readers can't say what the page is.	When you can
Embedded frame without a title	A map or video from another site with no name, so a screen reader just says "frame".	When you can
Plays sound by itself	Sound that starts on its own drowns out a screen reader.	Fix first
Changed Tab order	Keyboard users jump around the page in an odd order.	When you can

Site health

Problem	What it means	How soon
Up	Your home page didn't load, or answered with an error, so nobody can see your site right now.	Fix first
Speed	Your home page took more than 1.5 seconds to answer. Slow pages lose visitors, most of all on phones.	Fix first if it took over 4 seconds; otherwise When you can
Secure connection	The padlock is broken, so browsers show "Your connection is not private" instead of your site.	Fix first
Sends visitors to the padlock	People who type your address without https:// stay on the insecure version.	When you can
With and without www	Your address works one way (with or without www) but not the other, so some people get an error.	When you can
Padlock certificate	The security certificate behind the padlock runs out within 14 days, or already has.	Fix first if it has run out; otherwise When you can
Domain name	Your website's name runs out within 60 days, or already has. If it lapses, your website and email stop.	Fix first if it has run out; otherwise When you can
Safety settings	Fewer than 4 of the 5 settings browsers use to protect visitors. They don't stop the site working.	Fix first if 1 or none are set; otherwise When you can