"Redirected you too many times"

The website keeps sending your browser from one address to another in a loop, so the page never arrives. It's usually a settings clash on the site, sometimes an old cookie in your browser.

What you'll see

Chrome and Edge: This page isn't working: redirected you too many times. ERR_TOO_MANY_REDIRECTS.
Safari: Safari can't open the page. Too many redirects occurred.
Firefox: The page isn't redirecting properly.

If you're visiting a site

Clear that one site's cookies:
- Chrome: More (the three dots) › Settings › Privacy and security › Third-party cookies › See all site data and permissions, search for the site, then Delete.
- Edge: Settings and more (the three dots) › Settings › Privacy, search, and services › Cookies › See all cookies and site data, search for the site, click the down arrow next to it, then Delete.
- Safari (Mac): Safari › Settings › Privacy › Manage Website Data, select the site, then Remove. On an iPhone: Settings › Apps › Safari › Advanced › Website Data, and remove the site from the list.
- Firefox: while you're on the site, click the padlock in the address bar, then Clear cookies and site data.
Try a private (incognito) window. If it works there, cookies were the cause.
If it still loops, the site needs fixing. Contact the business another way.

Stuck, and someone's helping you? Send them your details with My setup, or a screenshot and the error messages with PageKiwi for Chrome.

If it's your site

Run Link Check on the address. It follows every redirect and says if it loops.
The usual cause: two settings both forcing https, or both forcing www, and disagreeing (for example your host and a plugin, or a service like Cloudflare). Ask your web person to keep one.
On WordPress, check the two addresses in Settings, General match exactly, including https and www.
Changed something just before it started? Undo it first.

Tools that help: Link Check, Site health.