Redirect a page and fix 404 errors

When you need one

• You changed a page's address (its "slug", the part after your domain, like /about-us).
• You deleted a page, a product or a blog post that people still link to.
• You moved your site from another builder, and the old addresses don't exist any more.
• A customer, or a report, says a link on your site leads to "Page not found".

Use a 301 (moved for good) almost every time. A 302 means moved for now, and Google keeps the old address. Fix the links on your own pages too: a redirect is a safety net, and your own menu shouldn't need one. On WordPress, see redirect a page in WordPress without a plugin.

Find the 404 errors first

• On your own pages: Link Check tests every link on a page and lists the ones that end at a missing page. Its whole-site check reads up to 10 pages and emails you one report.
• Links from other websites: in Google Search Console, the Pages report lists addresses Google tried that came back Not found (404).
• Pages Google still remembers: search Google for site:yourwebsite.com. Any old address in the results needs a redirect if the page has gone.

Redirect a page on Squarespace (URL mappings)

Squarespace doesn't add a redirect when you change a page's URL slug. Anyone using the old link, or scanning an old QR code, gets a 404 until you add one.

1. Open the Developer tools panel and click URL mappings.
2. Click into the box and add one line per redirect: the old address, an arrow made of a dash and a greater-than sign, the new address, and 301.
3. Click Save.

Renamed a page

/about -> /team 301

Deleted a page

/history -> / 301 (a single slash is your home page)

Moved a whole blog

/blog/[name] -> /posts/[name] 301

Sent to another website

/fundraiser -> https://example.org/fundraiser 301 (start it with https://)

Squarespace redirect not working?

• The old page must not exist any more: delete it, disable it or change its URL. The new page must exist and be enabled.
• Match the capitals exactly: /About and /about are different.
• Most redirects can't use ?, & or #.
• Lines run top to bottom, so put specific ones above broad ones.
• You can't redirect pictures or files, or redirect away from your home page.
• "Not enough parts" means the arrow or the 301 is missing. "Too many parts" usually means a space between the dash and the greater-than sign. "Expected to find 301 or 302" means something else is in the last part.

To make your not-found page more helpful, build a page in the Not linked section of the Pages panel, then choose it under System Pages, 404 Page. Squarespace says a "Soft 404" alert in Google Search Console afterward isn't a problem with your site.

Wix Redirect Manager

Redirects on Wix need a Premium plan and your own connected domain. You can't redirect from a free Wix address.

When you change a page's URL slug, Wix adds a redirect for you, labeled Auto redirect. That covers normal pages, store products and categories, bookings, events and programs. Blog posts aren't covered: add those yourself.

1. In your site's dashboard, go to SEO & GEO, scroll to Tools and settings and click URL Redirect Manager.
2. Click + New Redirect, then Single redirect.
3. In Old URL, type the old address, like /about-us.
4. In Redirects to, pick the new page from the list, or type an address.
5. Click Save. It takes a few minutes to start working.

• You can't redirect from your home page, and a site can have up to 5,000 redirects.
• If an automatic redirect clashes with one you made, Wix lets you update yours or keep it.
• You can also design your own 404 page, so lost visitors see your menu and a way back (not for store, booking or app pages).

Fix 404 errors on Shopify (URL redirects)

On Shopify, a "404 Page not found" usually means a product, collection or page moved or went away:

• its URL handle (the address) was changed without a redirect,
• a product was set to Draft, removed from every sales channel or deleted,
• a collection was hidden,
• the store moved from another platform and the old addresses weren't redirected.

When you change a page's web address, Shopify ticks Create a URL redirect for you, and collections offer the same choice. If you're not sure it was ticked, add one by hand:

1. In your Shopify admin, go to Content, Menus.
2. Click View URL Redirects, then Create URL redirect.
3. In Redirect from, enter the old address, like /products/old-mug.
4. In Redirect to, enter the new one, like /products/blue-mug. Enter / for your home page. Use the short form (starting with a slash) for pages on your own store.
5. Save it. Redirects should work straight away.

Lots to add after a move? Go to Content, Menus, URL redirects, click Import and upload a CSV file.

Shopify redirect not working?

• Shopify only redirects addresses that are broken. If the old address still opens a page, the redirect won't work.
• Check both addresses for typos, then clear your cache or try another device.
• If you make a hidden collection visible again, Shopify deletes its redirect, because the address works again.
• Don't redirect /404 to your home page: it stops the theme editor showing your 404 page.

Check it worked

1. Open the old address in a private (incognito) window. It should land on the new page.
2. Run Link Check again. The broken links should be gone. Links on your own pages that now pass through a redirect show as "Moved" (or "Long way around" after two or more): they work, but point them straight at the new address.